167 hours a week happen outside the therapy room. Samna Care by MedEnc Technologies: practice management for relationship and sex therapists, with between-session recall for couples and individual therapy.
MedEnc Technologies

Investor deck

Confidential. A 10-slide pitch and an 11-page appendix.

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For authorized investors and partners of MedEnc Technologies Inc.

Samna Care
PDF deck↗ Two-pager↗
01The 167-hour clinical blind spot

A week has 168 hours. A couple spends 50 minutes of it on the therapist’s couch.

167
hours 99.4% of the week
Monday 00:00The session: 50 minutes

167 hours lived in the dark.

How do we open the clinical “black box” between therapy sessions?

Samna Care
The solution
Samna Care by MedEnc Technologies
Practice management and clinical AI for couples and individual therapy: SOAP notes, client telemetry, and longitudinal session insights

Tracy Daly (CEO) and Kevin Daly (CTO) · Commercial rollout Q4 2026 · Debuted at the SHA National Conference with 35+ therapists on the waitlist

02The clinical problem

How do therapists see the 167 hours between sessions?

Couples and sex therapists work blind—and individual therapy faces the same 167-hour gap. Legacy EHRs handle billing at the front desk, while clinical interventions stall between appointments.

A couple sitting apart on a sofa in the evening
The gap between sessions. During the week couples and individual clients hit stress spikes, intimacy blocks, and communication breakdowns that they can’t recall accurately once they’re back in session.

1Retrospective recall bias

Seven days later, partners and individual clients can’t accurately reconstruct arguments, libido shifts, or stress triggers. 40% of session time goes to untangling conflicting, emotionally distorted memories.

2Paper and PDF homework fails

Therapists send couples and solo clients home with static worksheets (Sensate Focus, Gottman checklists, somatic logs). Compliance is under 25%, with no data on emotional triggers or physiological reactions.

3Incumbent EHRs can’t see the week

SimplePractice and TherapyNotes were built for billing compliance. They give no between-session visibility into a couple’s relational friction or an individual client’s nervous-system dysregulation.

“Therapists are paid to intervene, but spend nearly half their billable time merely reconstructing what happened last Tuesday.”

03The solution

Samna Care: practice management that sees the other 167 hours

Built for couples and sex therapy—and seamless for individual therapy so clinicians run their entire caseload in one EHR. Full practice management (calendar, billing, telehealth, and notes) plus clinical AI that drafts SOAP notes and reads Samna telemetry and past sessions to suggest treatment options. The therapist keeps diagnostic command.

01Continuous telemetry between visits

Daily health signals between visits (mood rhythms, sleep debt, wearable HRV stress, cycle phases, and intimate check-ins) are consented under user-generated keys for both couples and individual therapy clients. Recall bias drops out of the session.

02Prescribed homework that clients actually open

Clinicians assign evidence-based modules for couples and solo clients (Sensate Focus phases I and II, Gottman Love Maps, somatic grounding, and solo reflection) straight to clients’ phones and see completion and engagement as it happens.

03Clinical AI: in-session SOAP and treatment options

Transcribes in-session dialogue (multi-speaker for couples or 1-on-1 for individual therapy) and combines it with session history and between-session telemetry into structured SOAP notes and evidence-based treatment options. Diagnosis stays with the clinician.

How the week reaches the session Consented and encrypted
Client companion app The 167 hours
Samna™Couples therapy
Samna™ SoloIndividual therapy
Wearable HRVSleep debtPrescribed homework
Feeds into Samna Care
Samna Care clinical platform
Practice management and clinical AI for couples & individuals
Practice deskCalendar, CMS-1500 superbills, invoicing, telehealth, and notes
Clinical AIIn-session SOAP drafts, couple asymmetry alerts, and solo trends
Briefs the 50-minute session
The licensed therapist decides
A clear view of all 167 hours. Full diagnostic autonomy.
See the clinician dashboard. Seven days of partner telemetry, Sensate Focus homework status, and perception asymmetry for one couple.
04Underlying technology

The technology engine: from mobile app to clinical chart

Four pieces of proprietary engineering connect consumer privacy to licensed clinical practice across couples and individual care.

Privacy shield illustration
Zero-knowledge architecture. Client metrics are protected with user-generated encryption keys that MedEnc can’t access. Ephemeral QR pairing grants a therapist scoped, read-only access.

Perception asymmetry (Δ ≥ 2.5)

Compares each partner’s independent ratings in Samna™ to flag unaddressed blind spots (Δ ≥ 2.5) before a couples session starts—and tracks longitudinal mood and somatic baselines for individual therapy.

Zero-knowledge cryptography

Clients hold the keys, and data is processed in RAM only. No unencrypted health data is stored in the cloud. HIPAA/GDPR certified.

Clinical AI and automated SOAP

In-session speech diarization (multi-speaker couples or 1-on-1 individual) drafts SOAP notes immediately, and Samna telemetry plus past sessions inform suggested treatment paths. The therapist keeps diagnostic autonomy.

Full practice desk operations

EHR core

Scheduling, client self-booking, invoicing, superbills (CMS-1500), telehealth, and encrypted rich-text notes for both couples and individual caseloads. Replaces SimplePractice entirely.

1
Reactive cloud services
Sub-millisecond microservices
2
User-generated keys
No server access to keys
3
Clinical AI engine
SOAP notes and longitudinal analysis
4
Unified clinician portal
Web, desktop, and mobile workflows
05Business model

Predictable B2B SaaS, plus a B2B2C consumer flywheel

High-retention clinician subscriptions across couples and individual therapy, combined with a client acquisition loop that costs nothing to run.

Core practice management
$29.99–$59.99USD/mo
Solo practices · 30-day sandbox trial included
Therapist Base $59.99/mo
$49.99/mo billed annually ($599/yr)
Full EHR, calendar, superbills, SOAP/DAP notes, telehealth & consented Samna telemetry viewer.
Coach Tier $29.99/mo
$24.99/mo billed annually ($299/yr)
Scheduling, client portal, packages, invoicing, homework & unlimited HIPAA telehealth (no CPT bloat).
Undercuts SimplePractice ($69–$99/mo for video) · 3-mo intro available.
Modular practice add-ons
+$9.99–$29.99USD/mo
High-margin practice accelerators (> 85% gross margin)
Clinical AI Intelligence +$29.99/mo
Perception asymmetry (Δ ≥ 2.5), autonomic stress alerts & longitudinal trends.
Ambient Voice Scribe +$29.99/mo
Unlimited session audio, speaker diarization & automated SOAP/DAP drafts.
Insurance Clearinghouse EDI +$9.99/mo
25 claims/mo inc., 837P electronic filing, 835 ERA auto-posting & 270 eligibility.
Extra Clinician Seat +$29.99/mo
Multi-provider practice expansion with dedicated client caseloads & calendars.
Pick and choose any module a la carte, or bundle in the Suite →
All-In Clinical Suite
$119.99USD/mo
$99.99/mo annual ($1,199/yr) · $79.99/mo 3-mo intro
The Complete Practice OS Best Value
Bundles Therapist Base ($59.99) + Clinical AI ($29.99) + Ambient Voice Scribe ($29.99) + Insurance EDI ($9.99) ($129.96 standalone value).
Replaces Fragmented Stack Save $760+/yr
Replaces SimplePractice Plus ($99) + Upheal AI ($69) + Zoom Pro ($16) with a unified zero-knowledge chart.
Includes 50 EDI claims/mo & priority clinical onboarding support.
A therapist in session with a couple

The zero-CAC B2B2C acquisition flywheel

Each participating clinician onboards 20 couples onto Samna™ ($59.99 USD/yr or $11.99/mo for both partners), a conservative ~50–60% of an LMFT’s average 30–35 couple caseload—while also prescribing Samna Solo ($39.99 USD/yr or $7.99/mo) to individual therapy clients. At 15,000 clinicians that is 300,000 couples subscriptions ($18M consumer ARR). Samna’s free ad-supported period tracker and direct B2C sales sit as standalone upside in the appendix.

06Go-to-market plan

US market first: 140,000 high-trust clinicians

HIPAA-ready from day one. A phased clinical rollout anchored by the SHA National Conference (Denver; completed, 35+ therapists waitlisted) and Women’s HealthX (Boston; booked).

Phase 1 · Oct 2026 Completed

SHA National, Denver

Commercial debut at the Sexual Health Alliance National Conference. 35+ therapists joined the waitlist, and clinician feedback was very positive.

“I’ve never been excited by an EHR till now.”Therapist at SHA National

Phase 2 · Nov 2027 Booked

Women’s HealthX, Boston

Clinical expansion in Boston. A funded, booked sponsorship reaching female health practitioners, somatic therapists, and clinic networks.

Conference pipeline Identifying targets

Future therapy conferences

Building a calendar of upcoming therapy and sexual health conferences to target for sponsorship and demos, repeating the SHA and Women’s HealthX playbook.

Outbound channel

Targeted LinkedIn outreach

Direct, targeted outreach on LinkedIn to LMFTs, sex therapists, and group practice owners, turning conference interest and the waitlist into booked demos.

Value wedge

Unbillable time

Saves ~16 hours a month of charting and intake work across couples and individual sessions, worth over $2,400/mo in clinician capacity.

Viral loop

Client-led onboarding

Couples and individual clients invite their existing therapist through a secure encrypted link to review their weekly check-ins in Samna Care.

US market first
140K
LMFTs and sex therapists
HIPAA ready
Scoped
Clinician access, revocable by the client
Initial capture target
15,000
Practices (~10.7%)
07Competitive landscape

Incumbents stop at the desk. Samna Care covers the 167 hours.

Samna Care matches SimplePractice and TherapyNotes on calendar, billing, and notes for both couples and individual therapy, and adds the between-session recall they can’t replicate.

Capability Samna Care SimplePractice TherapyNotes Kareo / Tebra Orchid Health
Monthly price $29.99–$119.99/mo
$59.99 Therapist Base		 $39–$99/mo
$69+ for video		 $59/mo
+$0.14/claim		 $125–$300/mo $49/mo
Calendar, scheduling, and billing Full suite (couples & solo) Full suite Full suite Full suite Basic
Between-session client telemetry Yes (Samna™) No No No No
Interactive mobile homework Native app modules Static PDF only None None None
Perception asymmetry detection Automated (Δ ≥ 2.5) No No No No
Zero-knowledge patient encryption User-generated keys Server encrypted Server encrypted Server encrypted Server encrypted
Current estimated scale Q4 2026 debut ~180k clinicians ~100k clinicians ~40k clinicians ~5k clinicians
The switching thesis: practices won’t juggle two tools—one for couples and one for individual clients. Samna Care replaces SimplePractice across the entire caseload and wins the clinical hour with between-session recall.
08Leadership team

Domain expertise in clinical psychology and cryptography

A rare combination: relationship wellness vision, empathy for clinical providers, and secure systems engineering.

Tracy Daly
Founder and Chief Executive Officer

Tracy Daly

Leads executive strategy, clinical provider partnerships, brand stewardship, and GTM execution. Deep background in relationship dynamics, community building, and digital health product delivery.

tracy@medenc.com
Kevin Daly
Founder and Chief Technology Officer

Kevin Daly

Extensive startup and leadership experience across both the Toronto and Silicon Valley ecosystems. Architect of MedEnc’s zero-knowledge cryptographic engine, the Samna Care desktop and web apps, the secure cloud microservices, and the Samna consumer platform.

kevin@medenc.com
Clinical advisory network and ethics board. Certified LMFTs, AASECT sex therapists, and HIPAA compliance counsel validate Samna Care’s clinical taxonomy, Sensate Focus protocols, and key-delegation security.
09Financial projections

The path to $18M+ ARR in clinical SaaS

Positioned in the $2.42B mental health practice software market, growing at a 12.44% CAGR across couples and individual care.

Current traction800 organic downloads and 300 test users active in the app. Validated organic engagement
Year 1 · 2027
$1.1M ARR
1,500 active clinicians

Commercial rollout across LMFT, sex therapy, coaching ($29.99/mo), and individual therapy practices ($59.99/mo base). Validates $75+ blended ARPU with Clinical AI (+$29.99), Ambient Scribe (+$29.99), and All-In Suite ($119.99/mo) attach.

Year 2 · 2028
$4.2M ARR
5,000 active clinicians

Expansion into group practices (+$29.99/mo per extra clinician seat) and Insurance Clearinghouse EDI (+$9.99/mo). B2B2C consumer loops accelerate across couples ($59.99/yr) and solo ($39.99/yr) caseloads.

Year 3 · 2029 target
$9.8M ARR
12,000 active clinicians

Category leadership in relationship practice software. Scales to $18M+ ARR at 15,000 clinicians (under 11% of SAM).

Blended ARPU
$75–$101 USD/mo
Base $59.99 + AI/EDI (All-In $119.99)
Estimated CAC
< $350 USD
Organic and conference GTM
Clinician LTV
$3,200+ USD
High switching friction
LTV / CAC
> 9.1×
Strong unit economics
10The investment ask

Capital requirements and commercial rollout

Funds 12–18 months of Canadian & US clinical deployment and practice scaling. Standalone consumer revenue is upside, outside this round’s target.

Up to $750,000CDN
Pre-seed / angel round · SAFE note · Core technology fully de-risked
Samna™
Built and deployed · Couples & solo companion app
Samna Care
Built, launching Q4 2026 · Couples & individual therapy EHR
Tech status
v3.6 live and tested
$600K+ of founder capital deployed
Commercial launch · SHA completed
35+ therapists on the waitlist
“I’ve never been excited by an EHR till now.”
18-month target
$1.1M–$3M ARR (2027–2028)
1,500+ practicing clinicians

Use of funds, up to $750,000 CDN

Weighted to clinical commercialization
40% Samna Care GTM$300,000

Clinical provider outreach, pilot onboarding, customer success, the clinician referral network, and clearinghouse integrations.

25% Product$187,500

Continuous feature iteration, UX refinements, and EHR tooling for couples and individual therapy driven by therapist workflows.

20% Operations$150,000

Legal, regulatory compliance, HIPAA and security audits, and secure cloud infrastructure.

15% Consumer GTM$112,500

Targeted direct acquisition for Samna™. Standalone consumer app revenue is upside outside the clinical target.

Samna demo ↗
A1Standalone product · 1 of 2

The relationship & loneliness crisis needs a product that stands alone

Samna™ works as a standalone consumer app for couples and individuals who aren’t in a therapist’s office. The customer is the person using the app; connecting to a Samna Care clinician is optional, later.

Divorce and breakups

2.4 / 1,000

U.S. crude divorce rate hits a 50-year low as formal marriage declines.

2×

Cohabiting couples break up at double the rate of married couples.

70–75%

Share of divorces initiated by women, driven by emotional labor exhaustion.

Male relational isolation

15% of men

Report having zero close confidants, a 5× increase since 1990.

21% vs 41%

Only 21% of men receive weekly emotional support outside their partner.

80% of suicides

Men account for ~80% of U.S. suicides; relationship breakdown is a leading trigger.

Female relational fatigue

2× domestic labor

Women in cohabiting couples do double the daily domestic chores.

37% decline

Daily in-person support time has dropped 37% over a decade.

15% chronic loneliness

Statistically matches male rates, dismantling the myth of female immunity.

The next page covers Samna™, named from Old Norse (to gather, to unite as one). It serves couples together and individuals in solo mode—and works as a complete consumer product without needing Samna Care first.
A2Standalone product · 2 of 2

SamnaSamna™, for couples and individuals

Built and deployed. Couples open Samna without a therapist for daily play, shared questions, cycle tracking, menopause and HRT support for her, TRT support for him, and wearables—while solo mode supports individual self-care and between-session tracking for individual therapy.

Old Norse root: Samna (“to gather, to unite as one”). An active verb meaning to gather, assemble, and unite into one whole (from Proto-Germanic *sam- / Old Norse saman, “together, as one”). Psychological frame: synchrony. Gathering scattered nervous systems back into a shared frequency.
Brand promise: “We gather as one.”
A couple laughing together in a kitchen
Couples & solo

Playing together, or reflecting solo

Daily games, questions, and shared challenges on the same shelf as Paired, Lasting, and Flamme ($59.99 USD/yr per couple), plus solo reflection games and somatic rituals for individual users ($39.99 USD/yr).

Shared & individual health

Cycle, menopause, HRT, and TRT

She gets cycle context, menopause symptom logs, and HRT protocols. He gets TRT support: evaluating through maintenance, dose reminders, testosterone labs, and symptom logs—inside a relationship or tracked solo.

Optional clinical bridge

Complete on its own, ready for Samna Care

Samna is already live on the App Store and Google Play. When a couple or an individual enters therapy, Samna Care can receive consented between-session telemetry.

Loneliness inside or outside a relationship is still loneliness. Samna is the consumer answer for couples and solo users alike. Direct consumer revenue sits outside the $18M clinical forecast. Built and deployed
A3Subscriber retention

Engagement and subscriber retention

A yearly subscription stays paid when there is something new to open. Samna™ keeps that loop going with reading, play, and rituals—the same loop a Samna Care clinician counts on between couples or individual sessions.

Read

New articles to read

Fresh articles give a subscriber a reason to open the app between games and between sessions. Reading is ongoing, so the subscription stays useful after the first week.

Play

Games and challenges

Daily games and shared or solo challenges are the habit. Couples play together in Samna, and individual therapy clients have solo reflection games waiting when the hour is over.

Practice

Rituals, made into games

Check-ins, date rituals, breathwork, and somatic grounding habits become streaks and completed rituals. Progress is visible, and that carries a subscriber through the year.

That loop is the retention engine behind the $59.99 USD couple plan and the $39.99 USD individual plan. When Samna Care assigns Samna for couples or individual therapy, the client isn’t holding a static worksheet—articles, games, and rituals are already in the app they keep.
A4Standalone revenue

Samna™ sells as a standalone consumer app

Standalone subscriptions are a second revenue line. Samna competes in the couples category (Paired, Lasting, Flamme, Connected) and individual somatic tracking with no therapist required. These figures sit outside the $18M clinical forecast.

Samna™ Couples Plan (2-User Bundle)

$59.99 USD/yr · $11.99/mo

Covers both partners (~$30/yr/user, 58% annual savings; extra partner seat +$4.99/mo or $29.99/yr). Competes directly with Paired ($74.99–$149.98/yr), Lasting ($359.88/yr), Flamme ($143.88/yr), and Connected ($59.99/yr) in the $2.53B couples-wellness SAM.

Upside: $27M ARR at 500k couples · outside the $18M clinical case

Samna™ Solo Plan & Free Tier

$39.99 USD/yr · $7.99/mo · Free tier

Free Forever tier (contextual non-profiling ads, full period tracker & wellness library) drives zero-CAC top-of-funnel acquisition. Solo Plan ($39.99/yr or $7.99/mo) unlocks smartwatch HRV/sleep sync, menopause/HRT, male TRT/erection telemetry, and solo Q&A.

Upside: zero-CAC free funnel + $39.99/yr Solo · outside the $18M case

Samna Care Clinical B2B Suite

$29.99–$119.99 USD/mo

Coach ($29.99/mo · $299/yr), Therapist Base ($59.99/mo · $599/yr), and All-In Clinical Suite ($119.99/mo · $1,199/yr), plus modular EDI (+$9.99/mo), Clinical AI (+$29.99/mo), Ambient Scribe (+$29.99/mo), and Extra Seats (+$29.99/mo).

Core clinical forecast: $18M+ B2B ARR + $18M B2B2C ARR

Zero-knowledge core powers distribution

Samna™ Couples Samna™ Solo Samna Care (Couples) Samna Care (Individual) Zero-knowledge core Shared cryptographic engine

Samna earns consumer subscription revenue on its own for couples and solo users. Samna Care multiplies clinical reach across couples and individual therapy; both share the zero-knowledge engine.

A5Clinical architecture

Why standalone point solutions fail clinical care

Wearable trackers and couples quiz apps work in silos. MedEnc closes the loop.

Point solution

Wearable trackers alone

Apple Watch, Oura, and Whoop measure physiology (HRV, sleep debt, body temperature), but they have no relational or clinical context. They can’t tell that stress is triggering an argument or therapy setback.

Blind to partner co-regulation and therapy

Paid category today

Consumer couples apps

Paired, Lasting, and Flamme already sell couples subscriptions: quizzes, courses, and date play. Samna plays in that same category and adds solo mode, wearable context, cycle tracking, and an optional clinical bridge.

Samna sells here directly

The closed loop

Samna Care

Samna captures subjective feelings and objective wearable biometrics for couples and solo clients. Samna Care detects couple perception asymmetry (Δ ≥ 2.5), tracks individual trends, and puts actionable intelligence into the therapist’s chart for the 50-minute session.

Clinical care and daily life, connected

Clinical efficacy: combining longitudinal biometric trends with Gottman, Sensate Focus, and somatic homework makes sessions 40% more productive.
Whitepaper ↗
A6Security and compliance

Zero-knowledge cryptography: privacy by architecture

How MedEnc meets HIPAA, GDPR, and post-Dobbs reproductive safety requirements without giving up clinical utility.

Data privacy illustration
No plaintext in the cloud. Even under subpoena, MedEnc can’t decrypt client sexual or reproductive records. Only the client and their authorized therapist hold the private keys.

1Ephemeral user-provided AES-256 keys

Whitepaper ↗

Clients supply encryption keys at runtime in request headers. Keys exist only in volatile RAM during transit and are never cached or written to server disks.

2Shadow UUID pseudonymization

Isolation

Biometric and sexual health records are indexed under an anonymous Shadow UUID, cryptographically separated from authentication identities to prevent correlation attacks.

3Scoped clinician grant / claim sequence

HIPAA scoping

Patients grant their therapist access through an ephemeral QR code or invite link. They choose what to share (for example HRV and homework, but not private diary notes) and can revoke access at any time.

A7Market sizing and valuation

Market sizing: $38B TAM · $2.2B SAM · $45M SOM

Bottom-up valuation across clinical practice software, couples intimacy wellness, and individual somatic tracking.

Total addressable market
$38.0B

Global SexTech, digital wellness, teletherapy, and wearable somatic telemetry across B2B and B2C.

Serviceable addressable market
$2.2B

North American privacy-first couples wellness, somatic tracking, and clinical therapy practice management.

3–5 year capture target (SOM)
$45.0M ARR

15k Samna Care clinician seats ($18M ARR) plus 500k active B2C couples subscribers ($27M ARR).

Mental health practice SaaS
$2.42B (2025) → $7.81B (2035)
12.44% CAGR · couples & individual therapy
Couples relationship wellness
$2.53B SAM
Samna couples addressable market
Menstrual, fertility & hormone tracking
$7.7B category
Samna solo cycle, HRT & TRT upside
A8Couples category

Samna competes where couples already pay

These are the couples apps in MedEnc’s competitive set. Together they already collect about $13M in estimated ARR. Samna plays in the same category at $59.99 USD/yr ($11.99/mo) covering both partners (~$30/yr/user), plus a $39.99 USD/yr ($7.99/mo) Solo tier and a Free Forever period tracker.

Couples app Est. ARR Price What they sell Where Samna plays
Samna™ Direct sale $59.99/yr couple ($11.99/mo)
$39.99/yr Solo · Free tier		 Games, questions, cycle, menopause and HRT, TRT, wearables 2 seats included (~$30/yr/user)
Paired~$5.1M$74.99–$149.98/yrDaily questions and therapist courses60–80% lower cost per couple, plus biometrics
Lasting~$5.0M$29.99/mo ($359.88/yr)Gottman-style self-guided coursesAdds daily play, wearables & 83% lower annual cost
Flamme~$1.2M$11.99/mo ($143.88/yr)Date play, widgets, long-distanceSame monthly price, 58% annual savings + cycle & HRV
Connected~$0.9M$59.99/yrAI coaching, iOS onlySame annual price, on iOS and Android
Lovewick, Cupla, Between~$0.7M$14–$30/yrDates, calendars, shared memoryPlay plus the emotional layer those utilities skip
Adjacent intimacy apps are the same kind of direct sale: Mojo ~$1.5M, Blueheart ~$800K, Ferly ~$700K. None of this couples revenue is inside the $18M clinical forecast. Period tracking is a second standalone door.
A9Case study

Competitive as a period tracker on its own

Samna™ ships a full cycle engine on its own: period tracking, menopause support, and HRT protocols, with no therapist required. It matches Flo, Clue, and Natural Cycles on AI predictions and fertile windows. The difference is biometrics, partner sync, and zero-knowledge.

Samna™ Couples

Couples cycle log

Period, fertility, menopause, and HRT for her, shared with her partner under zero-knowledge keys. TRT support for him. Wearables included.

Samna™ Solo

Individual cycle tracker

The same engine (cycle sync, menopause symptom logs, and HRT protocols), used solo by an individual woman with optional sharing to a Samna Care clinician.

The category already pays

$7.7B menstrual and fertility

Flo ~$200M ARR. Clue ~$23M ARR. Demand is proven. Privacy is not.

Period-tracker capability Samna™ Flo Clue Natural Cycles
LH surge and cervical mucusYesYesYesNo
Flow color and clot detailYesNoNoNo
Sleep temperatureYesLimitedNoOura
Nocturnal heart rate and HRVYesNoNoNo
Multiparametric ovulation scoreYesNoNoNo
Anovulatory cycle detectionYesNoNoNo
Zero-knowledge user keysYesNoNoNo
Ovia, Glow, and Stardust follow the same pattern. Euki and Drip also use user-held keys, but they don’t log nocturnal heart rate, HRV, or anovulatory cycles. Symptothermal 3-over-6 is shared with Natural Cycles and Glow only. This comparison covers the tracker alone, outside the $18M clinical forecast.
A10Market timing

Macro forces: why the window opens in 2027

Four cultural and technical shifts make this the moment for Samna Care and MedEnc.

01

Post-Flo privacy backlash

After Flo Health’s $56M settlement and post-Dobbs surveillance fears, 72% of consumers actively want zero-knowledge encryption for intimate tracking.

02

Clinical AI readiness

Enterprise clinical language models and speech diarization now reliably produce structured SOAP drafts, analyze client app telemetry, and synthesize past sessions into treatment options for couples and individual therapy, with diagnosis left to the therapist.

03

Behavioral SaaS boom

Mental health practice management software is growing at a 12.44% CAGR ($2.42B → $7.81B) and takes 54.78% of all behavioral health software budgets.

04

Therapy destigmatization

Couples, sex, and individual relationship therapy have shifted from “crisis repair of last resort” to proactive, continuous maintenance for modern life.

Ready to invest: the up to $750,000 CDN pre-seed round funds 12–18 months of clinical rollout and category leadership.
A11Live demos

Live demos: try Samna in your browser

Interactive simulations backed by production. Samna is fully deployed and interactive today; the Samna Care clinician portal is in private beta for Q4 2026 launch.

Samna

Samna™: couples & solo intimacy and health

Interactive browser showcase
Live now

A fully playable showcase of real-time couples play, solo reflection, daily questions, biometric sync, and zero-knowledge encryption in RAM. See how couples and individuals use the app before it connects to Samna Care.

  • Daily intimacy & solo play: shared questions, Gottman-style rituals, solo check-ins, and relationship streaks
  • Zero-knowledge security: client-side keys and an ephemeral QR pairing handshake in RAM
  • Somatic telemetry: menopause, HRT and TRT symptom tracking, and wearable sync
Launch the Samna demo ↗
No install required. Runs in any desktop or mobile browser.

Samna Care clinician hub

Private beta

The 167-hour client telemetry dashboard, perception asymmetry (Δ ≥ 2.5) detection for couples, longitudinal somatic tracking for individual therapy, automated SOAP notes, and calendar and billing. Live clinician walkthroughs are available on request with the founders.

Samna Care patient portal & telehealth

Q4 2026

Client self-booking, digital intake, interactive homework delivery, encrypted messaging, and HIPAA-ready browser video sessions for both couples and solo therapy clients.

A production-ready foundation. Samna and Samna Care run on the shared zero-knowledge cryptographic engine, reactive Quarkus microservices, and cross-platform UI architecture that power the MedEnc platform.